Do's and Don'ts of a website

WITH THE advent of information technology, the world appears to be just a click away. With everything available online, it is turning the world into a global village. The process of marketing, initially undertaken by word of mouth underwent a transformation with radio, newspapers and television chipping in as major marketing vehicles. That was not all. Along came the Internet, which ensured the availability of anywhere and anytime information. Internet marketing and consulting services made it possible to access information in an effortless manner.

After having recognised the contribution of information technology, it is time we looked at the Internet as a whole. An attractive website is that which appeals to the eyes of the internet savvy people. Online surfers generally display a short attention span. Therefore website developers must factor in the psyche of the surfers.

The criteria for website development must be defined in such a way that they fulfil the surfer’s needs without causing restlessness in the surfer. The four most important C’s that play a vital role in the development of a good website are: Conciseness, clarity, correctness and colour. In order to be successful in internet marketing, these four C’s should be considered before designing the website. Information technology has rendered the impossible, possible. Goods and services are being marketed to more and more people without any physical barriers cropping up, all thanks to internet marketing and consulting services.

A good website design must catch the attention of the surfer instantly by its simplicity. Viewers must be able to navigate between pages in an easy manner. Never make the surfer click the back button. This annoys the surfer as searching for some other information on the website is not always pleasant. Overloading it with information will annoy the viewers. It should involve a carefully planned procedure and carry the views of experts. Taking advice always helps; so before operationalising your website, always survey the most-visited websites. It can be a formal or an informal process. This keeps you informed of the do’s and don’ts of designing a website.